100% Design


As part of London design festival, 100% Design is one of the ‘must visit’ destinations.

This year the quality of new and existing exhibitors was fantastic.

Shaking up the old format to demonstrate both established and emerging creative designers from the UK and globally, in new exhibitions - 100% futures and 100% forward.

After the success of Umbrella + Friends at Clerkenwell Design Week the Umbrella team were invited to take the show on the road and attend the four-day exhibition at Olympia. The stand was in a prime location and allowed the team to wander off and view some amazing new products.







One manufacturer that stood out to the team was Hachye, a small outfit now stationed in Clerkenwell who were demonstrating a range of beautifully

designed and expertly crafted seating products. The attention to detail and uniqueness of the design was extremely pleasing and with a Kick starter

campaign in full swing, we wish them success with their goal of releasing new designs later in the year.






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